Sales & Marketing
Customer Acquisition Cost Calculator
Calculate average sales and marketing cost per newly acquired customer.
Result
Formula and methodology
CAC = Sales and marketing cost ÷ New customers acquired
The calculator applies this stated method directly to the values you enter. Keep amounts and time periods consistent.
Worked example
₹5,00,000 spent to acquire 250 customers gives a ₹2,000 CAC.
How to use
- Enter the requested values using consistent units and periods.
- Select Calculate.
- Review the result, method and limitations before using it in a decision.
Frequently asked questions
What does this calculator estimate?
Calculate average sales and marketing cost per newly acquired customer.
Can I rely on the result as professional advice?
No. It is a simplified planning calculation and should be verified for important decisions.
Related tools
See more in Sales & Marketing or browse all tools.
This simplified result is for general planning, not professional financial, tax, legal or investment advice.