Sales & Marketing

Lead Conversion Rate Calculator

Calculate the percentage of leads that converted.

Enter your assumptions

Formula and methodology

Lead conversion rate = Converted leads ÷ Total leads × 100

This calculator uses the values you enter and does not add fees, taxes or external assumptions.

Worked example

50 conversions from 1,000 leads gives a 5% conversion rate.

How to use

  1. Enter the requested values using consistent periods.
  2. Select Calculate.
  3. Review the methodology and limitations before using the estimate.

Frequently asked questions

What does this calculator estimate?

Calculate the percentage of leads that converted.

Is this result guaranteed?

No. It is a simplified planning estimate; actual outcomes can differ.

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Disclaimer: This is a simplified planning estimate, not professional financial, accounting, legal or tax advice.