Sales & Marketing
Marketing ROI Calculator
Compare measurable marketing return with marketing cost.
Result
Formula and methodology
Marketing ROI = (Marketing return − Marketing cost) ÷ Marketing cost × 100
Use values from consistent periods and definitions. The result changes directly with your assumptions.
Worked example
Enter the example values shown in the calculator to see a transparent planning estimate.
How to use
- Enter comparable values with the units shown.
- Select Calculate.
- Review the formula and limitations before using the result.
Frequently asked questions
What does this calculator estimate?
Compare measurable marketing return with marketing cost.
Is the result a forecast or guarantee?
No. It is a planning calculation based only on the assumptions entered.
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Disclaimer: This simplified estimate is not accounting, financial, legal, tax, payroll-compliance or investment advice.