Ecommerce Tools
Repeat Purchase Rate Calculator
Measure the share of customers who made a repeat purchase.
Result
Formula and methodology
Repeat purchase rate = Repeat customers ÷ Total customers × 100
Use values from consistent periods and definitions. The result changes directly with your assumptions.
Worked example
Enter the example values shown in the calculator to see a transparent planning estimate.
How to use
- Enter comparable values with the units shown.
- Select Calculate.
- Review the formula and limitations before using the result.
Frequently asked questions
What does this calculator estimate?
Measure the share of customers who made a repeat purchase.
Is the result a forecast or guarantee?
No. It is a planning calculation based only on the assumptions entered.
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Disclaimer: This simplified estimate is not accounting, financial, legal, tax, payroll-compliance or investment advice.