SaaS Metrics
Average Revenue Per User (ARPU) Calculator
Calculate average revenue generated per active customer for a consistent period.
Result
Formula and methodology
ARPU = Revenue ÷ Active customers
This calculator applies the stated formula directly. Use consistent accounting periods and definitions.
Worked example
₹10,00,000 from 500 active customers gives ₹2,000 ARPU.
How to use
- Enter values from the same reporting period.
- Select Calculate.
- Review the result alongside the formula and limitations.
Frequently asked questions
What does this result measure?
Calculate average revenue generated per active customer for a consistent period.
Can different definitions change the result?
Yes. Consistent definitions and reporting periods are essential when comparing results.
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Disclaimer: This simplified calculation is general information, not accounting, financial, tax or investment advice.