SaaS Metrics

Transparent, client-side calculators with formulas and examples.

Customer LTV Calculator

Estimate simplified subscription customer lifetime value using ARPU, gross margin and churn.

Compare customer lifetime value with acquisition cost.

Add recurring monthly subscription revenue across three plans or streams.

Annualise current monthly recurring revenue without forecasting future growth.

Measure customer churn for a period using the opening customer cohort.

Measure period-over-period MRR growth; this is not annualised growth.

Measure how much of the opening customer cohort remained after excluding new customers.

Calculate average revenue generated per active customer for a consistent period.

Create a simplified SaaS valuation scenario from ARR and a user-selected multiple.

Measure sales efficiency by annualising sequential quarterly subscription revenue growth against prior-quarter sales and marketing spend.

Compare new and expansion MRR with churned and contraction MRR.