SaaS Metrics
Customer LTV Calculator
Estimate simplified subscription customer lifetime value using ARPU, gross margin and churn.
Result
Formula and methodology
LTV = Monthly ARPU × Gross margin % ÷ Monthly churn %
The calculator applies this stated method directly to the values you enter. Keep amounts and time periods consistent.
Worked example
₹2,000 ARPU, 80% margin and 5% monthly churn estimate ₹32,000 LTV.
How to use
- Enter the requested values using consistent units and periods.
- Select Calculate.
- Review the result, method and limitations before using it in a decision.
Frequently asked questions
What does this calculator estimate?
Estimate simplified subscription customer lifetime value using ARPU, gross margin and churn.
Can I rely on the result as professional advice?
No. It is a simplified planning calculation and should be verified for important decisions.
Related tools
See more in SaaS Metrics or browse all tools.
This simplified result is for general planning, not professional financial, tax, legal or investment advice.